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By Timothy Bickmore, Daniel Mauer, Francisco Crespo, Thomas Brown (auth.), Yvonne de Kort, Wijnand IJsselsteijn, Cees Midden, Berry Eggen, B. J. Fogg (eds.)

Persuasive expertise is the overall classification of applied sciences that purposefully observe mental ideas of persuasion – ideas of credibility, belief, reciprocity, authority and so on – in interactive media, within the provider of fixing their clients’ attitudes and behaviour. just one yr in the past, in 2006, the 1st foreign convention during this sector, PERSUASIVE 2006 was once hosted in Eindhoven. The convention used to be totally geared in the direction of speaking the growth made within the region of persuasive expertise, and in the direction of featuring fresh ends up in idea, layout, expertise and review. It introduced jointly a variety of learn fields, together with social psychology, HCI, laptop technology, commercial layout, engineering, online game layout, communique technological know-how, and human elements, and the formulation labored: plans for a follow-up have been made instantly upon its end. PERSUASIVE 2007, the second one foreign convention on persuasive expertise, used to be hosted via Stanford collage, April 26–27. this system featured a good number of shows, either oral and in poster structure, on new findings, new conceptualizations and designs, and new reflections on persuasion via know-how. backed by means of the nationwide technological know-how beginning, this convention featured the simplest new insights into how games, cell phone functions, and websites could be designed to encourage and effect people.

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Extra info for Persuasive Technology: Second International Conference on Persuasive Technology, PERSUASIVE 2007, Palo Alto, CA, USA, April 26-27, 2007, Revised Selected Papers

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Can be classified as a simulation game, and presents six weeks of the life of a main character, MC (either male or female), who has decided to quit smoking. It includes events that are typical of smokers attempting to quit, as drawn from the literature on smoking cessation [5]. Throughout the game, the player must decide what course of action MC is to take next, including who MC talks to, who MC attempts to maintain relationships with, how Y. de Kort et al. ): PERSUASIVE 2007, LNCS 4744, pp. 36–47, 2007.

How can social psychological theories of persuasion be used to design technology that encourages healthy behavior? While each of these considerations by themselves is not novel, the explicit use of the three together in an effort to create persuasive health technology is rarely done. We argue that each of these considerations represents a critical aspect of designing technologies to promote health in specific cultural contexts. In this paper we provide justification for this argument through a discussion of literature from the domains of public health, health behavior theory, and social psychological persuasion theory.

There is much left to be done in the area of persuasive health technology both from the public health and Human-Computer Interaction (HCI) perspectives. Both fields have a lot to offer one another: within public health there exist a number of theories of health behavior and strategies for health communication that can help HCI researchers design more theoretically sound applications. Conversely, HCI research can help public health researchers leverage, in a user-centered way, the vast range of technological possibilities that exist.

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