By Chris Gilleard, Paul Higgs, Martin Hyde, Ian Rees Jones, Christina R. Victor
This publication presents a special severe point of view at the altering nature of later lifestyles via analyzing the engagement of older individuals with customer society in Britain because the Sixties. humans retiring now are those that participated within the construction of the post-war patron tradition. those shoppers have grown older yet haven't stopped eating; their offerings and behavior are items of the collective histories of either cohort and iteration. The booklet is predicated on vast research over years of enormous united kingdom survey information units and charts the alterations within the adventure of later existence within the united kingdom over the past 50 years. person chapters tackle social swap and later lifestyles, the 'third age' in patron society, suggestions of age, cohort and iteration, inequalities in source of revenue and expenditure and the evolution of overall healthiness and social policy.The booklet will entice scholars, teachers, researchers and coverage analysts. it's going to offer fabric for educating on undergraduate classes and postgraduate classes in sociology, social coverage and social gerontology. it's going to even have enormous entice deepest engaged with older shoppers in addition to to voluntary and non-governmental businesses addressing getting older in Britain.
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Extra resources for Ageing in a Consumer Society: From Passive to Active Consumption in Britain (Ageing and the Lifecourse)
These included rising incomes coupled with increasing income inequality, improvements in the income levels of older people, increasing educational opportunities, changes in gender relations at work and in the private sphere and changes in household structure. Specifically in the UK case, they include the formation of the welfare state, a period of austerity immediately following the Second World War before the cultural transformations experienced from the 1960s onwards. After the economic and industrial conflict of the late 1970s, the election of the Thatcher government heralded a period of aggressive monetarism, high unemployment, recession and public expenditure cuts.
In a world that increasingly emphasises the importance of personal responsibility in all things, such ‘discourses of activism’ push those deemed to have entered the fourth age into a social space lacking any opportunity or scope for individual reflexivity. Some social gerontologists seek to show that there is a continuum of interest between third and fourth agers (Bengston and Putney, 2006). We may purchase long-term care insurance, but this is not because we want long-term care. Conclusion Laslett assumed that the third age would be realised through the individual agency of social actors under conditions of improved human capital.
Youth culture and mass consumer society share a common origin. The democratisation of the lifecourse had begun long before, when, in 1948, Time magazine announced that the US population had increased by 2,800,000 more ‘consumers’ (Hine, 2000, p 250). Working through the logic of a mass consumer society takes time. The universal youth culture that emerged in the 1950s was a phenomenon created by US advertisers at the same time as being a ‘counter-cultural’ reaction to the materialism of those who cut their teeth during the Depression (Hine, 2000, pp 237-8).